Origins 2: What's in a Name?
The “What are we going to do about it?” question was followed up with taking stock. A Diploma in Counselling Hypnotherapy, a Degree in Education, a couple of kids books that were shelved but not forgotten – it’s obvious right? Now, one of the things you need to know about Megan is that she is a planner, her world is happiest when there is a plan and we know that Rule #1 is “don’t change the plan” (the Transporter taught us that – thanks Jason). Our tea time visits quickly switched into planning sessions. Countless pages of questions, book formats, publishers, pitches, software, hardware, audios, liabilities…..illustrations? Each question led to another, and another, and another. Each step in the process created two more steps, so needless to say, the plans changed with each development, but somehow we managed to keep Megan sane and continued to move forward. At this time we were both working full time plus hours. There were late night fact finding googley missions, early morning business meetings, long telephone calls and loads of research. But when all of that information is gathered, where do you start? The Big Picture, the Goal, the End Game, essentially you have to begin at the End – Crazy Right? I know, but without that mission, what drives you to take the next step? This is what our company HAD to do: help children maintain or develop positive mental health habits; provide easy to use resources for children, their parents, caregivers and educators; provide resources for children struggling with a variety of issues; offer support materials for the folks adulting; and it also had to be wrapped up in a neat little package that would be interesting and fun too!
So we knew what the product was going to be, but before you set up emails, register your company, hire illustrators…you really need to call it something. What’s in a name? Seems simple but OMG! This is what you will live with, it will be on everything you do, your representation, and two over tired, over thinkers working together, does not make it easier! Examine everything you want this company to stand for and the outcome you want for all the children everywhere. So we stirred in the idea that it is NOT a healthy practice to look at the world through rose coloured glasses, BUT with solid health habits which reframing is such a huge part of (yes that is another blog…later), it left us with the simple fact that IS a pretty rosy world if you are looking through the right frame…and “Rosy Window Productions” was born!
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